What are event procurement best practices?
None of these are complicated. The skill is doing them consistently, and in the right order.
Start with visibility
Everything follows from seeing the spend. Prioritise spend analysis and visibility before anything else.
Treat events as a category
Give events the same discipline as other indirect categories through event category management and a clear strategy.
Build leverage, then use it
Consolidate suppliers, then benchmark and negotiate from a position of strength.
Keep teams on side
Design for adoption. A model teams find easier than going it alone prevents maverick spend and sticks.
Report relentlessly
Make value visible through reporting so momentum — and the business case — compounds.